Fleur de Lis on Main

Sales Collateral for Upscale Urban Real Estate Development


Sales Kit for Fleur de Lis on Main included a six-page custom die-cut folder that carried a brochure, floor plan inserts and other materials.

Designed an unusual six-page folder/carrier with a custom fleur de lis shaped die cut, that was printed on a smooth, uncoated premium paper stock. The folder acted as both a general interest piece and carrier for the brochure, floorplan sheets and other sales materials. A combination of architectural renderings and local and national stock photography was used throughout to reflect the upscale urban lifestyle and the hip downtown neighborhood.