The 2014 Annual Report was produced shortly after the new ad campaign began running and served to further reinforce that campaign, which featured well-known Kentucky people and associations. Capitalizing on the “Kentucky is home to some champion fighters” ad, the Kentucky Strong theme was developed. The look was further carried through with printing on a premium uncoated paper stock, using vintage boxing images and vintage letterpress design elements throughout.
You can view the entire annual report in the flipbook below.