Gallico Marshmallow Spread

Consumer Private Label Packaging Design


Gallico Marshmallow Spread

Gallico Marshmallow Spread in 7 oz. tub

The Gallico line of private label candies, cookies and snacks specializes in distributing superior quality products at a lower cost.

Since marhsmallow spread is a nostalgic American favorite popuular in the 1950s and 1960s, and since the design would be restricted by flexo printing on plastic tubs, a nostalgic retro theme was incorporated. Colorful and simple graphics that would perform well with flexo printing production were incorporated, using a mid-century retro vibe. While utilizing the same sized and shaped plastic tub that other brands used, the retro¬†design is¬†purposely unlike competitors’ designs currently on the shelf.