Norton Healthcare, Louisville Kentucky’s largest hospital chain, often offers very specific continuing medical education symposiums for its practitioners. Limited to the use of royalty free stock imagery, it’s challenging to make often dry and complicated subjects appear interesting and attention-getting.
The solution was show happy, healthy children in poses of playfulness with butterflies. The butterflies, combined with the sky backdrop, created a hopeful, whimsical, yet surrealist effect that was attention-getting and well-received. The design was used in a mailer and event posters.