Wathen’s Kentucky Bourbon Packaging
Charles Medley was a descendent in one of Kentucky’s oldest bourbon-making families. His family had sold their distillery to Glenmore Distilleries years ago, but Charles retained a family recipe and a small batch of aged bourbon. The look was old and traditional, with “Eight Generations” prominently featured on the label. The label was printed on premium uncoated stock, which at that time, was not used in the liquor industry, to help it stand out on the shelf. The hangtag told the story of the Wathen family history and distilling process. The neck label was hand-signed by Charles Medley and each bottle hand-numbered.
Due to Wathen’s Kentucky Bourbon’s popularity, a large St. Louis distributor purchased the bourbon from Charles Medley and continues to use the same packaging design.
Won Silver Louie for Packaging: Single Unit.
